Writing
From web and social media to reports and printed publications, I have experience writing and editing content for multiple platforms. Written content aligned with an organization’s communications strategy is essential to deepening engagement and inspiring action.
Websites
I managed the website for Princeton University’s Office of Sustainability. In 2019, I worked in collaboration with Princeton University’s Web Development Services to refresh the website to reflect the new Sustainability Action Plan.
Written content for the website included news articles, student/faculty/staff leader profiles, event promotions and information about the work of the Office and greater campus community.
In writing and editing for the web, I strive to create engaging content aligned with brand, and to provide clear calls to action.
Image courtesy of Princeton University’s Office of Sustainability.
2020 website refresh in Drupal
Newsletters
I managed all internal and external newsletters for Princeton University’s Office of Sustainability using Constant Contact. This included a monthly newsletter geared toward the campus community and beyond that highlighted recent news and events, a weekly newsletter geared toward undergraduate and graduate students and compiled in partnership with an undergraduate student intern, and special edition newsletters including those featuring Earth Month events and activities and a special issue focused on Campus as Lab research. As a Princeton University staff member, I also volunteered my time as the co-chair of the Women of Princeton Employee Resource Group (WERG) and managed their monthly newsletter.
Images courtesy of Princeton University’s Office of Sustainability.
Monthly Sustainability Newsletter
Designed, wrote and promoted the Office of Sustainability’s monthly e-newsletter to share the latest sustainability news and events at Princeton University. The newsletter had over 2,000 subscribers (students, faculty, staff, alumni) and an average open rate of 56%.
The Weekly Update
Managed a student communications intern to compile a brief and focused roundup of relevant events occurring on and around campus each week. After just one year, the newsletter grew to about 600 subscribers and had an average open rate of 60%.
Women of Princeton Employee Resource Group (WERG) Newsletter
As the Communications co-committee chair of WERG, I oversaw all of the group’s communications channels, specifically managing the monthly newsletter for over 600 subscribers.